Max Love Fluffy Friends - Design Concept & Brand StyleMax Love Fluffy Friends is a heartwarming and playful brand created to celebrate the deep bond between pets and their families. Our visual identity centers around the concept of love, softness, and joyful companionship, reflected through our smiling mascot – a fluffy white cat with a heart-shaped nose.
✨ Design Style
The design embraces a soft and rounded illustration style, featuring pastel color palettes of warm pinks, creamy beige, and cozy browns, evoking feelings of comfort and trust. The typography complements this softness, with rounded, friendly sans-serif fonts to enhance approachability and warmth.
Our mascot designs are expressive, blending cuteness with slight whimsy, making them appealing to both pet lovers and families. Whether it’s the standard logo or the seasonal variations (Valentine’s, Halloween, Christmas, etc.), every illustration radiates positivity and care.
💡 Brand Concept
The core message of Max Love Fluffy Friends is “Love, Trust, and Fluffiness.” The brand aims to:
•Build an emotional connection with pet owners
• Promote a safe and loving pet-friendly culture
•Represent joy and friendliness in pet care services
From standard pet sitting to community-building among pet parents, Max Love Fluffy Friends visually communicates a promise of safety, joy, and compassion for every pet.
This unisex heavy blend hooded sweatshirt is relaxation itself. Made with a thick blend of cotton and polyester, it feels plush, soft and warm, a perfect choice for any cold day. In the front, the spacious kangaroo pocket adds daily practicality while the hood's drawstring is the same color as the base sweater for extra style points.
.: The classic fit along with the pouch pocket and the tear-away label make for a highly comfortable, scratch-free wearing experience. 
.: The color-matched drawcord and the double-lined hood add a stylish flair and durability that tie everything together.
.: Made using 100% ethically grown US cotton. Gildan is also a proud member of the US Cotton Trust Protocol ensuring ethical and sustainable means of production. The blank tee's dyes are OEKO-TEX-certified dyes with low environmental impact.
.: Fabric blends: Heather Sport colors - 60% polyester, 40% cotton
.: Embroidery decoration method available on left chest or center chest